Terminator: Dark Fate
INTERNATIONAL SOCIAL CAMPAIGN
In collaboration with 20th Century Fox, our strategy and creative emphasized the return and pedigree of the franchise originals to build excitement amongst international fans familiar with the legacy cast
With design elements inspired by both the original classic Terminator and the newest Rev-9, creative amplified the stakes, high-octane action, and powerful characters. Our social content established a new and compelling cast of lead characters to introduce the long-running franchise to a new generation of fans