Ryan Calimlim
Creative Professional
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The Darkest Minds

 

The Darkest Minds

INTERNATIONAL SOCIAL CAMPAIGN

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The Darkest Minds is a timely action-adventure rich with social allegory about the danger of labels and the power of rebellion - rather than accepting the world they’ve inherited, kids are taking back control of their futures.

This campaign leads with a daring - even provocative - messaging in the creative that naturally taps into the current zeitgeist. The pieces evoke messaging that invigorate the audience and encourage them to not hide and deny who they are, to take back and own their power, banding together to harness their uniqueness, which is the key to fighting back and setting themselves free; thereby shaping a better future.